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Beginning with the ends

Dead Ends was the project that started it all! Working with around 30 at risk young people from all over London we built a totally original game in under 6 weeks, to highlight Channel 4’s Anti-Knife Crime Campaign.


It was crunch from the off, with the added madness of managing lots of very creative and rowdy youth! The game was downloaded tens of thousands of times and was the catalyst for Roll7’s very existence!